Top Social Apps Performance in Bulgaria Q4 2024

During the fourth quarter of 2024, the top social apps in Bulgaria demonstrated varied performance metrics, according to data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw a notable increase in weekly downloads, starting at 13.5K and peaking at over 31.8K by late December. Revenue showed a consistent upward trend, reaching approximately $98K in late November. Active users remained stable, with a slight increase towards the end of the quarter.

Facebook experienced a steady rise in downloads, reaching a high of 35.4K in the week of December 23. Revenue remained relatively stable, fluctuating around $2K to $3K weekly. Active users peaked in mid-December at over 2.1M before a slight drop at the end of the quarter.

Grindr - Gay Dating & Chat maintained a steady revenue stream, averaging around $2.5K to $3.4K weekly. Downloads were consistent, with a slight increase from 341 to 462 weekly. Active users showed minor fluctuations, ending the quarter at approximately 6.8K.

Instagram exhibited growth in downloads, starting at 9.4K and reaching 17.5K by the end of the quarter. Weekly revenue showed some variability, peaking at $6K in mid-November. Active users remained stable, with a slight increase towards the end of December.

OmeTV – Video Chat Alternative saw a gradual increase in downloads, rising from 3.1K to 4.3K by the end of December. Revenue remained around $1K weekly, with a slight dip in mid-December. Active users experienced growth, peaking at over 19.2K just before the year's end.

For more detailed insights and data, visit Sensor Tower's platform.